Apple reduces orders for the iPhone 18 Pro due to weak demand
Apple reduced component production for the iPhone 18 Pro and Pro Max models, which now cost $100 more than previous versions. Deliveries saw shorter wait times in more than 30 markets, and Apple increased prices for iPads and MacBooks in June due to higher chip costs. Smartphone shipments are expected to fall 16.7 percent in 2026.
- Apple instructed some suppliers to reduce component production for the iPhone 18 Pro and iPhone 18 Pro Max.
- The iPhone 18 Pro and iPhone 18 Pro Max cost $100 more than their predecessors.
- IDC expects smartphone shipments to drop 16.7 percent in 2026.
- UBS analysts said average waiting times for iPhone 18 Pro deliveries declined in over 30 markets.
- Apple raised prices for iPad and MacBook in June due to rising chip costs.
Outlets: Business Recorder, Business Standard, Handelsblatt, MarketWatch, Nikkei Asia, The Economic Times
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