Instagram tests 90-minute long videos as part of its move toward long-form content

Updated 2026-10-30 · told from many outlets at once

Instagram is testing 90-minute long videos in the US under a new format called Features, aiming to expand its mobile video experience to television.

• Instagram is testing support for long videos again.
• Selected creators can upload horizontal videos up to 90 minutes long.
• Instagram aims to bring the Instagram experience to television using mobile devices.
• Instagram boss Adam Mosseri previously opposed longform video on the platform.
• YouTube offers creators 55 percent of advertising revenue.

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